The Career Builder's Podcast

Should You Build a Content Platform?

Episode Summary

Content creation is a 21st-century career-building skill, and you don't have to be a digital marketer to leverage it. Learn the why and how of creating a content channel that grows you as you grow it.

Episode Notes

Topics Covered

• Should you build a content platform
• What is a content platform?
• Who should create a platform or channel
• Understanding the content solar system
• The different types of channels
• Examples of how individuals have used a platform to build their career
• Some of the benefits of having a platform
• Things to think about when choosing a platform
• What makes a great content platform?
• The Impact Equation by Chris Brogan and Julien Smith
• Know your audience
• Austin Belcak - https://cultivatedculture.com/blog/
• Some common mistakes people make when building a platform
• Tips or tricks for people wanting to start a platform
• Our new logo was designed by the amazing Abdellah Rholem - guest on Episode 20 - Find him at https://www.uniqium.com/

Work with Lisa: https://careerbalancecoaching.com/

Work with Mike: https://www.coachoiseau.com/