The Career Builder's Podcast

Leveraging LinkedIn: Profiles, Presence and Personal Branding with Ana Lokotkova

Episode Summary

Charismatic and engaging LinkedIn expert and career advisor, Ana Lokotkova puts on a masterclass on building a better profile, presence and personal brand to advance you further in your career, faster.

Episode Notes

Topics Covered

• Ana Lokotkova - international career advisor
  • LinkedIn: https://www.linkedin.com/in/alokotkova/
  • www.cvlabs.ca
  • www.jobsearchsecretweapon.com
• Your success is dependent on your ability to communicate what you bring to the table
• Why LinkedIn is so important right now
• How LinkedIn has changed networking for the better
• The keys to LinkedIn profile development
• The top 2 or 3 corrections Ana makes on profiles
• How LinkedIn should complement your resume
• Having a profile isn't good enough, interaction on the platform is important
• Tips for posting your own content on LinkedIn
• How to develop your "voice"
• Building your presence online
• How to think of yourself as a brand (How to create your personal brand)
• Ana has worked and job searched in 3 countries
• "take advice from the people you actually want to become"