The Career Builder's Podcast

[Career Series]: The Business of Being Creative with Abdellah Rholem

Episode Summary

Designer and brand strategist Abdellah Rholem joins the show from Morocco to discuss how creatives can find greater success in the business world. It turns out we can all learn something from the business of being creative.

Episode Notes

• Abdellah Rholem - Award winning designer and brand strategist
  • LinkedIn: www.linkedin.com/in/abdellahrholem/
• Creatives can struggle to grow their career from "making cool stuff" to "finding business solutions"
• What clients care about
  • ROI
  • Connecting with the audience
  • Increasing the number of ideal customers
  • Creating brand ambassadors for their company
  • Protecting their image
• How to bridge the gap between companies and their audience
• Information for business owners: why your logo is not your brand
• A logo alone will not get you clients
• "If you put a mask on a plant, it doesn't become a human"
• Understanding communication styles - business people vs creatives
• The special value of trust in the business vs creative relationship
• The difference between low vs high value clients
• What creatives can do to better understand their clients
• Why it's important to expand the circles you spend time in
• "You're taught to think outside of the box as a designer, but not to think outside of the design box"
• Why all creatives should learn about strategy
• Tips for people starting out in creative freelancing
• Chris Do - thefutur.com/team/chris-do
• "If you change the way you look at things, the things you look at change"